Negra Modelo Social

content strategy / art direction / styling


This is a series of social content created for Negra Modelo to be used on their multiple platforms. Its primary purpose is to engage fans by reinforcing the foodie lifestyle associated with the brand—including links to Mexican-inspired recipes by Michelin-star chef, Rick Bayless. Our secondary purpose was to highlight seasonal activities and create relevant content for our fan base.

 

Negra Modelo was built to pair well with rich flavorful foods. The cerveza’s roasted caramel malt flavor makes for the perfect complement to any dish.
Thanksgiving Post

Thanksgiving Post

Christmas Eve Post

Christmas Eve Post