Huggies Social

content strategy / illustration / design


This is a series of social content created for Huggies diapers to be used on their multiple platforms and in multiple languages. It’s primary purpose is to engage fans by serving up relevant insights into parenthood, providing helpful tips and creating positive associations with the brand. Our secondary goal is to learn more about our fans and generate discussion about parenting topics.

The first time you hug your baby, the rest of the world will slowly melt away and your life will be forever changed. At Huggies®, we understand there is nothing more powerful than that moment and every moment that follows. That’s why we designed our diapers to feel the same way. But throughout your journey through motherhood, we want to offer you more than just diapers and wipes. So from their first smile to their first step, we’re here to help so you’re prepared for every moment of your little one’s life.
— Huggies.com
A Swaddling How-To

A Swaddling How-To

A Bedtime Story

A Bedtime Story