I wanted to reimagine the 90s Nickelodeon series, Are You Afraid of the Dark? (one of my childhood favorites) and make it relevant again to a younger generation—but also bring back fond memories for older fans. It features the entire blu-ray collection of the series, an official Midnight Society badge, midnight dust, flashlight and stickers. The project was born from the screenprint illustration I did based on the program. I also created all the illustrations used throughout the project.
This set of 10 greeting cards was inspired by my Grandfather who always said the best and most bizarre things. I wanted to highlight the charm and humor of these sayings I have grown up hearing in rural western Kentucky.
This was an assignment given in my packaging class. We were allowed to choose our own beverage to brand; I chose sparkling lemonade. Since sparkling beverages are typically French or Italian, I decided to make an American-inspired sparkling beverage line. I wanted the customer to easily recognize the flavor without having to investigate the label too much. So, I decided to illustrate the fruit for each flavor and to combine the fruits for the mixed lemonades. The collection includes lemonade, limeade, raspberry lemonade and strawberry lemonade.
The CardBook—the University of Louisville student traditions book to be given to incoming students—contains practical college advice, important school traditions and fun things to do in Louisville. This is the third edition I've had the opportunity to work on. I worked collaboratively with UofL's Director of Brand Design, Brian Faust, to reintroduce a new look for this edition. We wanted this book to reflect a more modern, sleek style that still remained fun and youthful. I was actively involved with the design from start to finish and handled a large portion of the production of this 95-page book. I worked closely with the printer to produce the final product. Additionally, I created several of the cover illustrations. Take a close look, there's over 100!
This branding and advertising campaign was part of the initiative for my Design for Public Issues course while at UofL. We teamed up with the sustainability group on campus to create an educational campaign that was both fun, youthful and informative. I worked very closely with classmates on the branding and in particular, the "sustain" mark. Additionally, I created a series of banners and posters to be used around campus.
These are a sampling of the illustrations I have produced for Huggies Facebook—English and/or Spanish pages. I was actively involved in the content creation and creative development, as well as the acting art director for all.
Logos & Marks
Here is a collection of various logos, icons and marks I have created over the past few years.
This design was originally created for a linoleum print. It was inspired by my favorite features of nature. Later, I adapted the design for a t-shirt design.